# Álex Ruiz joins Oxdog until 2028: the end of an 11-year cycle with Adidas.

> The brand market moves as much as the partner market. Álex Ruiz, nicknamed “Captain America,” closes a very rare chapter after eleven seasons with Adidas and signs with Oxdog until 2028.

Source: Actu Padel
Canonical: https://actu-padel.com/en/alex-ruiz-joins-oxdog-until-2028-the-end-of-an-11-year-cycle-with-adidas/
Language: en-US
Published: 2026-01-19T22:10:47+01:00
Modified: 2026-01-28T08:52:07+01:00
Author: Jérôme
Categories: Padel Equipment, Padel International
Featured image: ![padel news alex ruiz joins oxdog until 2028 end of cycle with adidas](https://cdn.actu-padel.com/wp-content/uploads/2026/01/actu-padel-alex-ruiz-rejoint-oxdog-jusque-2028-fin-cycle-chez-adidas.jpg?strip=all&sharp=1)

## An “equipment” transfer that speaks volumes about modern padel

We often talk about the transfer window when thinking about partner changes. But, for the past two years, another project has been quietly accelerating: that of equipment supplier contracts. Álex Ruiz opens a new chapter with **Oxdog**, in an agreement announced until **2028**. This move goes far beyond a simple logo change on the pala: at this level, the slightest adaptation (feel, vibrations, forgiveness for off-center hits) can influence the details that win — or lose — matches.

The timing is no coincidence. Ruiz enters the market at a time when brands want profiles already established in the main draws, capable of bringing immediate **sporting credibility** and **visibility**. Oxdog, for its part, continues to structure its rise to prominence with a more “central” figure.

## Eleven years with Adidas: a rare loyalty

Eleven seasons with the same brand, in a sport where product ranges are constantly renewed and contracts are quickly renegotiated, is almost a collector’s item. Ruiz has long been associated with the Adidas universe, and a very “control + rhythm” playing identity: clean, disciplined, structured.

This departure therefore closes a chapter that went beyond simple sponsorship. There was a form of continuity: a stable player, an established brand, a recognizable face. By leaving Adidas, Ruiz also changes his narrative. And that’s precisely what Oxdog is looking for.

## Why Oxdog is banking on Álex Ruiz

For Oxdog, the interest is immediate: to attract an already recognized, consistent, and credible player on the big stages. Álex Ruiz doesn’t arrive as a bet to be molded, but as a competitor ready to perform, with experience that counts in tight matches. As of **January 19, 2026**, he appears **21st in the FIP ranking**, which places him among players capable of stringing together main draws and offering continuous exposure.

The Swedish brand, founded in **2011**, first built itself on innovation in **floorball** before investing in padel with the same “engineering” logic: optimizing feel, working on materials, and a very clear product approach.

### Ruiz, one of the headliners of the Oxdog project

In a market where image is shaped by the main draws, having such a recognized player changes a brand’s perception, both among fans and retailers. Oxdog already had a foundation with players like **Javi Barahona**, **Javi Mora**, or **Téo Zapata**. With Ruiz, the team gains a more experienced and prominent profile, capable of being an immediate “showcase”.

### A package that goes beyond the racket

Another interesting sign: the move is part of an ecosystem logic. Ruiz also links his communication with a textile partner (**Born Living Yoga**). In modern padel, this type of detail matters: players are no longer just competitors, but full-fledged image platforms.

| Feature | Detail |
| --- | --- |
| Sporting credibility | A player established at the highest level, immediately performing and identifiable. |
| Visibility | Regular presence at major tournaments: the brand gains media time. |
| Showcase effect | Amateurs are more willing to try a product line when it’s endorsed by a player seen every week. |
| Stability | A contract until 2028: a long-term message, rare in a sometimes volatile market. |

## Which racket for “Captain America”? The equipment point to watch

At this point, one thing is certain: Ruiz will play with an Oxdog pala. The exact model he will permanently adopt will depend on his adjustments, the playing conditions, and his feel during matches. At Oxdog, the focus is on very “engineering-driven” aspects: vibration work, balance, frame stiffness, and impact comfort.

To follow the brand’s product universe, you can notably consult the “Hyper” range (example) and compare available models according to your profile.

## Continuity on the court: Ruiz–Esbrí, a pair that wants to capitalize

A brand change does not mean a change in sports project. Ruiz is listed **alongside Juanlu Esbrí** on his FIP profile as of this date, and the sporting dynamic is enough to fuel ambition: the two players secured a **title at the FIP Platinum in Lyon**, an important milestone to start a season and gain confidence in crucial moments.

The goal is clear: gain points, move higher in the ranking, and regain a position closer to the seeds in major events. Ruiz has already experienced very high peaks in his career, and his profile remains that of a player capable of “performing under pressure” in high-pressure matches.

## An experienced player… and rigorous

There is also, with Ruiz, a dimension that speaks to fans: consistency. He has lived with **diabetes** since childhood and has built his high-level routine around daily discipline. In a sport where intensity and repetition take a toll on the body, this rigor is as much a part of his identity as his nickname **Captain America**.

## Key takeaways

- Álex Ruiz signs with Oxdog in a deal announced until **2028**.
- As of **2026-01-19**, he is **21st in the FIP ranking** and listed with **Juanlu Esbrí**.
- The Ruiz–Esbrí pair relies on a strong milestone: their **title at the FIP Platinum in Lyon**.
- The point to watch: equipment adaptation and the Oxdog pala model he will settle on long-term.

## Sources and useful links

- [FIP – Alejandro Ruiz Profile and Ranking](https://www.padelfip.com/player/alejandro-ruiz/)
- [FIP – Lyon: Title for Ruiz / Esbrí](https://www.padelfip.com/2025/10/lyon-salazar-makes-it-59-with-superbaby-calvo-the-mens-title-goes-to-ruiz-esbri/)
- [Oxdog – About us (brand history and DNA)](https://www.oxdog.net/en/about-us)