A 12K carbon racket to move upmarket
Crivit is no longer limiting itself to padel’s entry-level segment. Lidl’s sports brand is launching a limited edition built around the 12K Carbon PRO, a racket developed with Stefanie “Steffi” Graf and presented as a model for advanced players and ambitious club competitors.
The product page published by Lidl Netherlands highlights a teardrop shape, a 12K carbon hitting surface and a neutral balance. The 12K Carbon Tube frame is designed to add stability, while the Vibration Lock System aims to improve cushioning and comfort at impact. A neoprene cover is also included.
The French online store lists the racket at €74.99. This places it above the beginner products usually associated with mass retail, while remaining well below many premium models from specialist brands. The collection is accompanied by Tournament PRO balls advertised with FIP approval.
On paper, Crivit is trying to combine a more demanding technical message with its traditional accessibility argument. Independent testing will still be needed to assess the foam’s forgiveness, defensive manoeuvrability and the racket’s actual response on volleys and overhead shots.
Padel becomes a strategic platform for Crivit
The launch extends the international partnership between Crivit and Stefanie Graf introduced in February 2026 under the “Find Your Move” banner. Rolled out in more than 30 countries, the campaign was initially designed to build a stronger identity around sport and everyday movement. With a signature racket, Graf is no longer only an ambassador: she also becomes a product reference.
The move is backed by a more visible presence around the professional circuit. Crivit has been announced as Official Community Partner and Official Retail Partner of the CUPRA Germany Premier Padel P2 in Düsseldorf, scheduled for 4–11 October 2026. The brand plans a discovery area, racket testing and public activations at the event.
For Lidl, the direction is clear: after an initial Crivit range focused on accessible equipment, the Graf edition is intended to support a move upmarket without abandoning an affordable price. The launch will not reshape the racket market overnight, but it confirms that padel has become a fully fledged branding platform, including for mass retailers.
