# Owly by PADMI: when artificial intelligence becomes a padel coach

> PADMI is stepping up a gear with Owly, a virtual coach powered by artificial intelligence that promises to make match analysis accessible to amateur players. With statistics, tactics and immediate advice, the app aims to turn the moment you leave the pitch into a key moment for progress, as if a coach had been watching every exchange from the bench.

Source: Actu Padel
Canonical: https://actu-padel.com/en/owly-by-padmi-when-artificial-intelligence-becomes-a-padel-coach/
Language: en-US
Published: 2026-05-29T06:11:20+02:00
Modified: 2026-05-29T06:21:38+02:00
Author: Jérôme
Categories: Padel In-depth
Featured image: ![owly by padmi when artificial intelligence simprovises padel coach](https://cdn.actu-padel.com/wp-content/uploads/2026/05/owly-par-padmi-quand-lintelligence-artificielle-simprovise-coach-padel.jpg?strip=all&sharp=1)

## Owly, the AI coach for amateur padel players

Amateur padel continues its digital transformation. Spanish start-up **PADMI** has unveiled **Owly**, an application-integrated assistant designed to analyze matches and help players progress, with concrete feedback as soon as they leave the court. The goal is to make game-reading accessible to club players, a task hitherto reserved for top-level players.

Owly combines artificial intelligence, artificial vision and data analysis to transform a match into a genuine progress tool. More than just a compilation of statistics, PADMI aims to offer a more detailed reading: identifying a player’s habits, highlighting his strong points, pinpointing sequences to be blown out and translating them into **concrete recommendations**. For the passionate amateur, this represents a major change of perspective.

## Data transformed into useful advice

Owly’s strength lies in its ability to process a large volume of information during the match. Winning shots, direct errors, ball speed, movements, playing areas or moments of pressure: the tool seeks to give meaning to what happens on the court. The aim is not simply to measure performance, but to help the player understand why an exchange, a game or a match has turned point.

This approach is in line with a trend already visible on the courts: video is becoming as natural a tool for progress as warming up or basket feeding. On Actu-Padel, we’ve already talked about the benefits of[video analysis for decoding a decisive point](https://actu-padel.com/en/video-analysis-breaking-down-a-decisive-point-what-you-need-to-know-to-improve/), and about solutions that make [it easier to film your matches](https://actu-padel.com/en/padelcam-the-padel-video-support-for-easy-match-filming/). With Owly, PADMI goes one step further by adding a layer of**automatic, personalized interpretation**.

The player receives clear feedback on what he has done well, what he can adjust and what he needs to work on to become more efficient. The real challenge will be to make this advice sufficiently legible so as not to drown the user in numbers. In amateur padel, the value of a tool is measured not just by its technological power, but by its ability to speak simply to the player.

## An innovation that also targets clubs

Owly isn’t just for competitors curious about statistics. For **padel clubs**, this technology can become a lever for customer experience: enriched matches, highlights, automatic analysis and the feeling of playing in a more professional environment. PADMI also promotes its ecosystem for clubs, with equipped courts, streaming and statistics available after matches.

The launch comes at a favorable time. Padel continues to grow, amateur players are increasingly connected, and structures are looking to differentiate themselves in ways other than the number of courts. In this context, a **virtual coach** can be a powerful argument in favor of building player loyalty, creating new uses and adding a more modern dimension to daily practice.

One key question remains: will AI replace the human eye of a coach? Probably not. On the other hand, it can contract extension, objectify certain sensations and help players arrive at training with precise leads. Owly doesn’t promise to win matches for players, but it does promise to better understand what’s going on between the glass. And that’s saying a lot.

## Key takeaway

- **PADMI launches Owly**, an AI assistant integrated into its application dedicated to amateur padel.
- The tool analyzes the game to offer personalized advice after matches.
- The data collected is transformed into easy-to-use progression paths.
- Owly targets both amateur players and clubs looking to enhance their court experience.
- More information is available on the [official PADMI website](https://www.padmi.es/).