Nacho Palencia has been appointed director of communications for the FEP, the Spanish Padel Federation. More than just an internal reshuffle, this appointment signals the new direction the organization intends to take: greater visibility, a stronger relationship with the media, and a more modern institutional image.
A player who has already made a name for himself in padel
Nacho Palencia isn’t new to this world. As a sports journalist and a well-known voice in Spanish padel, he has worked in the media and within the professional padel circuit, particularly on projects related to international padel.
According to the FEP’s announcement, he will be responsible for press relations, content, digital communications, institutional relations, and media presence. The scope of the role is broad, which shows that the federation is not just looking for a spokesperson, but for a strategic leader.
A federation in search of new momentum
This appointment comes at a time when Spanish padel remains a global benchmark in the sport, but also needs to refine its messaging. With the growing number of players, competition among tour circuits, and the challenges facing youth, clubs, elite-level play, and national teams, communication is becoming a key governance tool.
The FEP clearly aims to reach several audiences at once: players, clubs, coaches, institutions, sponsors, the media, and fans. This is a delicate task in a sport that is growing very quickly and where expectations are becoming increasingly professional.
A closely watched decision
Palencia’s career path can help him understand not only the workings of newsrooms but also those of players and organizers. This dual perspective will be essential to ensuring consistency in the federation’s messaging.
The success of this appointment will not be measured by the announcement itself, but by the FEP’s ability to make its work more visible, more accessible, and more influential in the coming months.
