Under the adidas Padel Tour ELITE DAYS banner, the organisation will bring selected amateur players to Meliá Villaitana in Benidorm from 20 to 22 November 2026. Over three days, they will follow a programme built around sports preparation, training and group life.
Three days focused on an adidas player’s preparation
The official ELITE DAYS page details a two-night stay with full accommodation and meals included. The programme features on-court training, technical classes, physical preparation sessions, sports nutrition content, adidas activities, a final competition and prizes.
The aim differs from a regular tour stop. Players are not coming only to play matches. Over three days, they are invited to experience several parts of the routine followed by an athlete supported by the brand. The organisation states that transport to and from the venue, parking, personal expenses, additional insurance and drinks outside the included meals are not covered.
At the launch of the 2026 season, AFP Group CEO José Luis Sicre summed up that approach in a post about the circuit:
“Competition, community and experience go hand in hand.”
Selection does not depend on sporting results
ELITE DAYS are reserved for players who have taken part in at least one adidas Padel Tour 2026 tournament. Winning is not required. Players whose stop has not yet taken place must wait until they have competed before submitting an application.
The form asks for the candidate’s contact details, country, club and tournament date, followed by a 150 to 300-word answer explaining why they want to experience ELITE DAYS. The announced selection criteria give 25% to originality, 25% to creativity and 50% to the connection with adidas values. Sporting level is therefore not presented as the main criterion.
An experience finale, not the last international date
ELITE DAYS come just after the final Spanish stops shown on the Tour calendar in November. They therefore act as an end-of-season gathering for selected participants in Spain. The international calendar remains open beyond that date, with a stop scheduled in Metepec, Mexico, from 3 to 6 December 2026.
For the adidas Padel Tour, the format adds a player-experience and loyalty element to an amateur circuit that spans several countries. Applications are already open to players who have completed their 2026 stop.
